Lalibela rock-hewn churches at golden hour
Virtual Tourism Initiative · 2026

Ethiopia Is Not Just On The Map —It's About To Be The Map.

Bringing Google 360° Street View to Ethiopia's cities, landmarks and businesses — unlocking discovery for a country with nine UNESCO World Heritage Sites and zero official street-level imagery.

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Roads covered on Google Street View today
536K
International tourists in 2024 — vs. a 2M+ target
USD 5B
Annual tourism potential by 2030, untapped
The Visibility Gap

A nation of nine UNESCO sites — invisible to the modern traveller.

Google Street View holds over 220 billion images across 100+ countries. Modern travellers research, compare and book through visual immersion. When a destination isn't there, it effectively doesn't exist.

Addis Ababa — a capital of more than five million and a major African Union hub — has no street-level imagery. Lalibela, Axum and the Simien Mountains offer no virtual preview. Every day, Ethiopia loses discovery it has already earned through its history.

Whoever establishes the Google Trusted Photographer network in Ethiopia will own the market for years to come. That window is open right now.

What We Do

One initiative. Three ways to put Ethiopia on the map.

City & Street Mapping

Professional 360° road and landmark coverage across Addis Ababa, Lalibela, Axum, Bahir Dar, Hawassa, Dire Dawa and beyond — published natively to Google Maps.

Business Virtual Tours

Immersive 360° walkthroughs for hotels, restaurants, lodges and attractions. Google's data shows listings with virtual tours generate twice the interest of those without.

Cultural Heritage Documentation

Digital preservation of Ethiopia's UNESCO World Heritage Sites — opening sacred and historic landscapes to global audiences while protecting them on the ground.

The Opportunity

The numbers behind a country waiting to be seen.

0
UNESCO World Heritage Sites
0+
Priority cities in Phase 1
0M
Tourist arrivals targeted by 2030
USD 0B
Annual revenue potential
Who We Work With

Building Ethiopia's digital tourism layer, together.

Ministry of Tourism
Hotels & Resorts
Tour Operators
Restaurants
NGOs & UN Agencies
Ethiopian Airlines
How It Works

From capture to global discovery — in four steps.

01

We Capture

Google-certified 360° photography of your streets, property and landmarks.

02

We Publish

Your imagery goes live on Google Maps, Search and Street View worldwide.

03

You're Discoverable

Travellers planning a trip can now find, preview and trust your destination.

04

Visitors Find You

Listings with virtual tours generate twice the interest. More bookings, more arrivals.

Packages

Transparent pricing for every kind of partner.

Indicative ranges per project. Custom government and multi-site programmes are scoped on request.

Starter

$120 – $200

A single 360° virtual tour for one business (1–3 rooms or spaces).

  • Single-location 360° tour
  • Professional capture
  • Hand-off ready for web
Request a quote
Most popular

Standard

$280 – $440

Full property tour with Google Maps publishing — our most popular package.

  • Full interior + exterior
  • Google Maps & Street View publishing
  • Google Business Profile integration
  • Discoverable on Google Search
Request a quote

Premium

$520 – $800

Full destination package — exterior, interior, Google integration and social assets.

  • Multi-space destination coverage
  • Google integration suite
  • Social media assets included
  • Priority capture window
Request a quote
Simien Mountains at sunrise
Our Mission

The first-mover mission to put Ethiopia on the world's map.

Ethiopia stands at a rare inflection point — ambitious tourism targets, growing government appetite for digital innovation, and a globally trusted Street View ecosystem ready to host its story. We're here to close that gap, city by city, landmark by landmark.

"Every city mapped, every business toured, every landmark digitized brings one more traveller one step closer to choosing Ethiopia."
Get in touch

Ready to put your business on the map?

Tell us about your destination, hotel, agency or programme — we'll come back within two business days.

Or email hello@ethiopia360.co